ABOUT
For over 20 years, I’ve been a senior executive, entrepreneur, and investor — working almost exclusively in the business-to-consumer space.
I started my career at Dell Inc. during a period of hypergrowth, where I developed a deep understanding of what drives brands forward — what works, what doesn’t, and where to invest for impact.
I’ve applied those insights repeatedly: helping scale a telco startup to acquisition, then building my own Global multi-award-winning marketing agency . We had no equal in our commercially focused approach, and that business was ultimately acquired by Epsilon.
Along the way, I been a part of, watched, advised and learn about what truly makes a business succeed.
Today, I work with ambitious businesses that want to scale quickly, profitably, and with clarity — cutting through the noise to get to what really drives growth.
I've been lucky enough to have the time to push outside of my comfort zone, explore creative endeavours and seek beyond the knowns. This mindset especially helps in driving businesses outside of their comfort zone into new places. Outside of the box thinking is very over used as an expression. It is the ability to be able to ground this in an executable strategy which is the differentiator between success and failure. Strategy is irrelevant without execution and vice versa.